Vol. 2 No. 3 (2025): September 2025

Articles

• Evaluation of the Influence of E-Service Quality and E-Trust on Customer Loyalty in Digital Banking Services: Evidence from Indonesian State-Owned Banks (BUMN)

  Asri Cahya Mardhatilah, Dita Novia Awalia

  20-29

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  Abstract views: 7, downloads: 4 DOI : https://doi.org/10.70076/simj.v2i3.149
  

• The Influence of Product Quality, Brand Image, and Brand Ambassador on Skincare Purchase Decisions with Trust as a Mediating Variable among Generation Z

  Marlina Pancawati , Dahlia Arbianti

  20-40

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  Abstract views: 12, downloads: 9 DOI : https://doi.org/10.70076/simj.v2i3.147
  

• Personal Selling and Digital Marketing as Key Factors in Enhancing Customer Satisfaction through Perceived Value in Automobile Purchases

  Fatma Rasyifa, Sri Nurindah Sari

  11-19

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  Abstract views: 6, downloads: 4 DOI : https://doi.org/10.70076/simj.v2i3.148
  

• Analysis of the Influence of Service Quality, Price, and Facilities on Customer Satisfaction: A Case Study at PT. J&T Express

  Mohamad Subroto Alirejo

  1-10

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  Abstract views: 18, downloads: 7 DOI : https://doi.org/10.70076/simj.v2i3.113